If you’ve ever been to Tel Aviv, or you’re planning to visit in the near future, you’ve probably already heard that Rothschild Boulevard should be at the top of your must-visit list. And it’s easy to see why. Rothschild Boulevard is the ultimate urban city experience, combined with iconic, historic sights. It perfectly captures the unique Tel Aviv charm, where the modern world lives in harmony alongside the traditional, momentous buildings.
The most common way travellers approach Rothschild Boulevard is; start from Habima Square, quickly pass it, sit in a cafe, and walk to the end.
Now, you might be thinking; What’s the big deal? It’s just a boulevard. You start at one end and finish at the other. Well, as much as that is true, we think there’s a better way to explore this unique place. One that allows us to unlock its full potential.
That’s why we’ve come up with these tips for exploring Rothschild Boulevard, that is sure to take your travel experience to the next level. This how we do it.
Step 1. Habima Square
Start off your journey behind Heichal HaTarbut, also known as Charles Bronfman Auditorium, at the Helena Rubinstein Pavilion (At the intersection of Dizengoff street and Rothschild Boulevard). The entrance to Habima Square is through an arch.
Habima Square is Tel Aviv’s cultural hub, housing some of the city’s most important cultural institutions. Of course “Habima” theatre and Heichal Hatarbut are worth checking out, but we’d like you to explore beyond that, where tickets are not required ;-).
A not-so-hidden gem to check out here is the ornamental pool (that looks like huge mirror). If you’re lucky, you might catch some little kids sailing their toy boats in it. It’s a very serene, peaceful sight to see and totally worth checking out.
Also at Habima Square, you’ll find an urban garden. The garden features cacti, lavender and almond trees - all considered local vegetation. Take some time to explore your surroundings; From the impressive architecture to the cozy coffee shops - each corner of Habima Square holds a new surprise.